*CASTING: Renata kalman e Claudia Secaf BRONZE LIONS - CANNES 2012 Advertiser | NIKE |
| Produc | RUNNING |
| Entrant | F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL |
| Type of Entry: | Film Craft |
| Category: | Editing |
| Title: | ADDICTION |
| Advertiser/Client: | NIKE |
| Product/Service: | RUNNING |
| Entrant Company: | F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL |
| Advertising Agency: | F/NAZCA SAATCHI & SAATCHI São Paulo, BRAZIL |
Creative Credits
| Name |
Position |
| Fabio Fernandes | Chief Creative Officer |
| Eduardo Lima | Creative Director |
| Eduardo Lima/Pedro Prado | Copywriter |
| Rodrigo Castellari | Art Director |
| Adriano Costa/Marcio Leitão | Agency Producer |
| Saulo Sanches/Gisela Assumpção | Account Supervisor |
| Tiago Pinto/Guilherme Glezer | Advertiser's Supervisor |
| Jones/Tino | Director |
| Ricardo Jones/Marcio Leitão | Editor |
| Satélite | Sound Studio |
| Casablanca | Post Production |
| Marcello Penna | Account Manager |
| Jose Porto//Utymo Oliveira/Marcus Nascimento | Planner |
| André Faccioli | Cinematographer |
| Marcello Penna | Account Manager |
| Jose Porto//Utymo Oliveira/Marcus Nascimento | Planner |
| André Faccioli | Cinematographer |
| Head Of Art: João Linneu/Locution: Renata Leão | Other Credits |
| Brief Explanation |
| To stimulate the practice of running amongst the youth, the agency has created an action for Nike entitled #coisadaboa (#goodstuff). The language of the campaign explores the addiction that running causes within its practitioners and the clear advantage that it has over other addictions: it is the only one that is good for your body. With a film in the form of a manifesto, several graphic pieces, special Internet actions and vehicles that speak directly to this public, the campaign contemplates several platforms. |
