Estamos produzindo o elenco para a nova campanha mundial de Sony Ericsson e buscamos por pessoas que tenham grande atitude. O foco são grupos de pessoas com idade entre 25 e 30 anos, pessoas que retratem a realidade do seu biotipo e personalidade...Todas as etnias....Teremos 70 retratos de pessoas atuando como coadjuvantes neste filme, além dos principais.O filme fala de 24 horas na vida de uma garota....
cabelos castanhos ou loiros. Sarah é uma mulher bonita, descolada e tem uma rede cheia de amigos.talentosa, 25-30 anos, sofisticada,
A. CASTING
In general we will look for people that have a great attitude and the looks. A variety of
ages is good even if the focus of the target group is the btw 25-35. We should be in a
real city and not one filled with only 25 years old models!!
The overall feel should be pan-global with a spread of races and looks from around the
world. It’s though a big city cast and not a slice of life spot where everybody hugs around
the world spot. It needs to have some edge even if it should please many markets.
We’ll feature up to 70 faces in the film.
3 will be main talent
We will videocast another 40
Another 30 we'll pick from pics or upgrade extras on set.
NOTES IN GENERAL / HERO TALENT (overall)
Should look attractive but not with typical model good looks (more real).
Rachel Female Heroine Talent “Sarah”:
Universal talent, 30 years old, sophisticated, urban & cool
Rachel Male Feature Talent “Tom”: Pan-Asian, 30 years old
Rachel Girlfriend Female Feature Talent “Anna”: International, 30 years old
Main male Capoeira talent: Asian man: Pan-Asian, 30 years old (athletic) !
SE China to provide more details please
Second male Capoeira talent: International Caucasian male, 30 years old (athletic)
Crowd for party scene: Global mix (Play Now Plus reference), sophisticated, not
too young
Crowd for Capoeira scene: Global mix
Business person/s: 30 – 40 years
PAGE 3
TVC RACHEL
The party in the beginning of the Rachel spot should be cool and the crowd is the people
who know where the best things go on in town. We’d like to include people from a various
spread of expertise. It’s quite eccentric now and then but never makes the place too
underground. What we want to avoid is create a too streamlined group of people in
exactly the same age and with flawless model looks. A party like that becomes very
superficial and set up commercially-cliché in look and feel. If we backtrack the party as we
see it all the other scenes need to fit with the style.
1. SARAH
She’s a young woman, 25ish, and she has a big network of friends that she has good
contact with. There’s always something going on and it’s hard to fit it all in but she is
keen to try! She meets a lot of people and sometimes it’s hard to place a face with
correct name.
She’s good looking but not too vain and modelish. More attitude and streetwise than
glamour and red carpet. She can be blond or dark, with a European look and if a ginger
hair girl is genius in the casting we’ll consider her as well.
Three great options for Sarah! She should be cool and good looking.
2. ANNA (Rachels friend)
Same style as Rachel but Rachel is a little cooler though!
3. TOM
This guy is one of these faces Sarah bumps into. He probably is out and about the same
scene as Sarah but since it’s a big city Tom hasn’t met Sarah until this day in the pub
earlier this day. He could be between 25 and 30.
He can be relaxed and not the hunk model or boy band type. European or south
American. Great if he has some feature that makes us recognize him in the party and
later at the pub, like a beard, special nose or freckles! Even though the guy in the hat is
very handsome we think there is some feature film star quality to him rather than the
regular model. Please look for less smooth looks as well in the mix
4. THE PARTY CROWD
As mentioned before this is the crowd that makes the city pulsate. Here’re examples of
what people we think could really make the party get going except for Sarah and Tom. It
should be mainly 25-30 year old guests but some younger and older strong characters is
a must! Below are some of the most eccentric faces we’d like to introduce. Great if we
can search real groups doing the following:
1. Perform in an industrial music avantgarde band or experimental synth:
2. A fire breather
3. A super glossy old man opening champagne for his eccentric circle of friends. Think
Russian oligarch with silly amounts of money! A true character. (doesn’t need to be real
though)
4. Professional dancers for the go go pole dancing
5. A happening art installation, like Yves Klein painting canvas with girls or something less
extreme! Maybe a painter bunjee jumping down on a canvas painting something on a
canvas (surprise us!)
6. A funk diva father 30 yo (should be a great dancer 70s style)
7. Hip kids, 18-23 with attitude
8. The country legend of the town, white hair and moustache (possibly albino)
